The Discipline of Simple

There’s a clip of Jeff Bezos where a colleague tells him,
“Jeff, you’re the problem. You have so many ideas, and if you act on all of them, you’ll destroy Amazon.”

It’s a rare kind of truth most entrepreneurs don’t hear soon enough.
Because ideas are intoxicating. They make us feel like we’re moving, innovating, progressing.
But too many ideas — without focus — can quietly choke the very thing we’re trying to grow.

At some point, every business hits a crossroads between doing more and doing better.
And the ones that last usually choose better.

Growth doesn’t always mean new products, new offers, or new directions.

Sometimes it means doubling down on the fundamentals — the small things that actually work.
The customer experience. The quality of the craft. The consistency of delivery.
The discipline to say no when something looks exciting but doesn’t align.

And if you live in a place like Los Angeles — where opportunity is everywhere and every conversation feels like a new project — focus becomes even harder.

There’s always something shiny pulling you in a different direction.
But the real growth often happens when you stay rooted.
When you keep your head down, refine what’s in front of you, and let excellence be your loudest marketing strategy.

The truth is, simplicity scales.
Because when the basics are strong, everything else compounds.

So if you’re building right now, here’s your reminder:
You don’t need a hundred new ideas.
You need a few that you’ll execute with excellence.

Keep your business simple.
Do the small things well.
And protect the focus that got you here in the first place.

With love,
GHS Team