A Room with Universal Pictures
At Give Hope Studios, we’ve been stepping into a new chapter: livestreaming. And staying curious led us here.
Not just hitting “go live,” but building real, branded experiences—designed with intention, story, and world-class production value.
Our latest project?
A Twitch livestream event executed for Universal Pictures for the movie Five Night At Freddy’s.
That sentence still feels surreal to write.
But here’s the part that matters most: We didn’t get here by chasing the opportunity.
We got here by staying curious, continually learning, and obsessively mastering our craft.
Livestreaming is a muscle.
So we studied it. Tested it. Broke things. Rebuilt systems. Learned how audiences engage in real time. Learned how brand, community, and technology intersect when the camera doesn’t cut.
We’ve spent hundreds and hundreds of hours learning this universe.
And slowly, that skill started carrying us into rooms we didn’t even know were available.
That’s the quiet truth about growth:
When you take your craft seriously, it becomes your passport.
So if you’re in a season of learning—lean in.
If you’re refining a skill no one’s watching yet—keep going.
Mastery has a way of introducing you to people, places, and possibilities right on time.
We’re still learning.
Still exploring.
Still building.
But this moment reminded us:
The work you do in private has a way of opening doors in public.
Onward. Always.
We didn’t just go live—we built a world. A custom, horror-inspired Twitch livestream for Five Nights at Freddy’s with Universal Pictures, designed to engage the gamers who made the franchise iconic.
Our Approach:
We treated the livestream like a show, not a broadcast.
Although not requested, we designed and built a custom set to elevate the production and visually match the film’s dark, suspenseful aesthetic. As a horror title, the environment needed to feel intentional—pulling viewers deeper into the experience rather than feeling like a standard gaming stream.
Execution:
The live production included:
A real-time gameplay stream featuring on-screen talent
Live chat integration visible to the hosts for audience interaction
A remote host seamlessly piped into the broadcast
A three-camera setup with full audio production
Live giveaways to activate and reward viewers
Interactive live elements to surprise both the hosts and the audience
Give Hope Studios produced the entire show—from creative direction and set design to graphics, branding, technical execution, and live orchestration.
Timeline:
From concept to execution, the entire experience was produced in two days.
The Outcome:
The livestream delivered a highly engaging, on-brand experience that successfully connected the film with its core gaming audience—blending entertainment, community, and cinematic world-building in real time.
More than a marketing moment, it was a proof of concept: livestreaming, when done with intention and craft, can be as immersive and impactful as any traditional campaign.
What We’re Learning:
Livestreaming isn’t just about going live—it’s about presence, preparation, and storytelling.
It opens doors to new platforms, new audiences, and new kinds of creative collaboration.
